User experience and design thinking as a global trend in healthcare


  • Krzysztof Stola Poznań University of Economics Moscow State University of Management ISCTE-IUL



human-centered design, innovation, patients


Human-centered design describes a process and methodology that begins and ends with accommodating the needs and desires of our end users – the patients, families, providers, and other stakeholders, who each play a crucial role in the innovative healthcare creation process. Based on the desktop research it was found that human-centered design methodologies and tools are trending in the different fields and areas of healthcare design systems. It was found that customer-centric approach is the key fact of innovation creation process whether it is product or service, technology or organization level. The conclusion is that it is time for healthcare to start solving real people problems by implementing the human-centered approach in order to achieve high results and create innovative solutions that will match their customers and stakeholders needs and desires.


Download data is not yet available.

Author Biography

Krzysztof Stola, Poznań University of Economics Moscow State University of Management ISCTE-IUL

Entrepreneur, UX/UI Designer with deep passion to innovation and excitment in both professional and private life.

I have vast experience in business consulting & marketing field. I work daily with SME companies in the strategic and operation levels. Every single person in company is a new box of experience and knowledge I use to find innovation in processes, services, products and business models. I'm looking deeply into the company and always try to find unique features that will make that business great within its industry. On daily work I try to combine lean, kaizen, design thinkign, UX, UI in one complex strategic process. Together with the Team we develop digital marketing services for the customers from SMB sector.

Besides consulting & designing activity I am also a business owner, which give me full infromation and user experience in the business functionality area. I always say, that if you want to help other people build great companies, you have to build it first for yourself with blood and sweat and tears. If you don't experience it, you will never achieve exceptional level as a business mentor or consultant.

You can get to know me as a business workshop facilitator, design strategist, front-end developer, designer, operational worker, public speaker, or just as a hustler in any business area I'm currently working on.


Roberts JP, Fisher TR, Trowbridge MJ, Bent C. A design thinking framework for healthcare management and innovation. Healthcare: The Journal of Delivery Science and Innovation. 2016;4(1):11–14.

ISO 9241-210:2010. Ergonomics of human-system interaction — Part 210: Human-centred design for interactive systems. International Organization for Standardization [accessed: 28.02.2018]. Available from:

Brown T. Change by Design. How Design Thinking Transforms Organizations and Inspires Innovation. New York, NY: Harper Business 2009. p. 86.

Schifferstein H, Hekkert P (eds.). Product Experience, Amsterdam: Elsevier Science 2007. p. 2.

Norman D, Miller J, Henderson A. What you see, some of what's in the future, and how we go about doing it: HI at Apple Computer. In: Miller J, Katz IR, Mack RL, Marks L (eds.). Proceedings of the International Conference on Human Factors in Computing Systems, CHI ‘95, Conference Companion: Mosaic of Creativity. New York, NY: ACM. p. 155.

Johansson-Sköldberg U, Jill Woodilla J, Çetinkaya M. Design Thinking: Past, Present and Possible Futures. Creativity and Innovation Management. 2013;22(2):121–146.

Tideholm A, Rydén O. Design Thinking as Facilitator for Innovation in Swedish Healthcare. A case study at Karolinska University Hospital. Göteborg, Sweden 2015. p. 10.

Wong V. How Business Is Adopting Design Thinking. Bloomberg Business [accessed: 28.02.2018]. Available from:

Tideholm A, Rydén O, Design Thinking as Facilitator for Innovation in Swedish Healthcare. A case study at Karolinska University Hospital. Göteborg, Sweden 2015. p. 11.

Design Thinking in Health Care. Mayo Clinic's Center for Innovation [accessed: 28.02.2018]. Available from:

Silvis J. "Design Thinkin". For Healthcare. Healthcare Design Magazine [accessed: 28.02.2018]. Available from:

McCreary L. Kaiser Permanente’s Innovation on the Front Lines. Harvard Business Review. 2010;88(9):92–97.

Patient Experience Empathy and Innovation Summit — Event Summary. [accessed: 28.02.2018]. Available from:

Wykes S, Design thinking as a way to improve patient experience. Stanford Medicine [accessed: 28.02.2018]. Available from:

MedStar Health Pioneers Innovative Patient Education Platform with Tech Partner. MedStar Institute for Innovation [accessed: 28.02.2018]. Available from:{}.

The Medical Revolution You Haven’t Heard About... Yet. Knowledge@Wharton [accessed: 28.02.2018]. Available from:

Neurological Rehabilitation Expo: exhibition stand project and robot Luna EMG. Husarska Design Studio [accessed: 28.02.2018]. Available from:


Symbiosis of Design And Healthcare: The Story of an ECG Device. The Medical Futurist [accessed: 28.02.2018]. Available from:

Bach B, Design thinking is key to preparing doctors and improving health care, Medicine X speakers say. Scope [accessed: 28.02.2018]. Available from:

Kalaichandranaug A, Design Thinking for Doctors and Nurses. The New York Times [accessed: 28.02.2018]. Available from:

Kim SH, Myers CG, Allen L, Health Care Providers Can Use Design Thinking to Improve Patient Experiences. Harvard Business Review [accessed: 28.02.2018]. Available from:




How to Cite

Stola K. User experience and design thinking as a global trend in healthcare. JMS [Internet]. 2018 Mar. 30 [cited 2024 Jun. 16];87(1):28-33. Available from:



Review Papers
Received 2018-02-28
Accepted 2018-03-08
Published 2018-03-30